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XREAL

Air 2, Air 3, One Pro display glasses. Based in China.

Close-up of the Xreal xbx a01 smart glasses, highlighting the yellow-green 'xbx' logo on the temple.

Manufacturer News · Xreal

Xreal Unveils 'xbx' Sub-Brand, Launches $299 a01 Display Glasses

Xreal's new a01 smart glasses, under the 'xbx' sub-brand, offer a lightweight, display-focused experience at an accessible price point. Designed for media consumption, these tethered glasses underscore Xreal's focus on wearability over computational bulk.

A. TANAKA·2 min read

May 30, 2026

XREAL AR glasses on a tabletop with a subtle glow, symbolizing a new sub-brand launch.

Manufacturer News · XREAL

XREAL Creates New AR Sub-Brand Amid Potential Trademark Clash

AR hardware giant XREAL officially launched a new sub-brand for its smart glasses portfolio. However, the move immediately raises questions about potential intellectual property conflicts.

S. WHITMAN·2 min read

May 29, 2026

Close-up of stylish smart glasses displaying a subtle, translucent notification in the wearer's field of vision.

Analysis · XREAL

The Quiet AR Victor: XREAL, RayNeo, and Rokid's Smart Display Dominance

While giants stumble over bulky headsets and niche gadgets, these three brands are laser-focused on delivering the practical, display-driven smart glasses that consumers actually want. Their subtle dominance is reshaping the future of personal computing.

W. CHEN·5 min read

May 29, 2026

XREAL Project Aura AR glasses with a glowing purple interface, positioned on a modern workspace.

Manufacturer News · XREAL

XREAL Project Aura Debuts Android XR in 2026 Launch

XREAL confirmed its Project Aura AR glasses will be the first to run Google's Android XR, targeting a 2026 global launch. The platform promises integrated spatial features, showcased at Google I/O this week.

J. MARCHAND·2 min read

May 23, 2026

A person wearing XREAL Project Aura glasses, interacting with a floating digital interface.

Manufacturer News · Xreal

XREAL Teams with Google, Qualcomm for Project Aura XR Glasses

XREAL, Google, and Qualcomm joined forces at Google I/O 2026 to reveal Project Aura, a new set of wired XR glasses. The device integrates Android XR with Gemini AI, promising a powerful spatial computing experience upon its global 2026 launch.

C. LAURENT·2 min read

May 20, 2026

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