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Apple

Vision Pro, rumoured Apple Glasses. Based in USA.

Manufacturer News · Apple

Apple Trims Vision Pro, Siri Teams, Pivots to AI Glasses

Apple has reportedly reduced headcount across its Vision Pro and Siri software teams. This move signals a strategic shift towards lightweight smart glasses and advanced AI technologies.

J. MARCHAND·2 min read

Aug 22, 2026

A baseball field seen from an immersive view on an Apple Vision Pro headset, with floating statistics and team lineups.

Manufacturer News · Apple

Apple Vision Pro Scores Immersive Live MLB Friday Night Baseball

Announced August 10, 2026, Apple Vision Pro users with an Apple TV subscription will gain live immersive access to MLB Friday Night Baseball starting August 28, 2026. This expansion brings virtual stadium experiences and spatial audio to eight countries.

A. TANAKA·2 min read

Aug 18, 2026

A pair of conceptual pink-tinted Apple smart glasses floating against a subtle gradient background.

News · Apple

Apple's Smart Glasses: The Next Frontier in Wearable Health Tech

Bloomberg's Mark Gurman reports Apple intends for its upcoming smart glasses and headsets to serve as comprehensive health and fitness devices. This strategic pivot echoes early Vision Pro ambitions, now a core focus for the company's next-gen eyewear.

S. WHITMAN·2 min read

Aug 4, 2026

News · Apple

Apple Smart Glasses: WWDC 2027 Debut, Late 2027 Launch

Rumors from Road to VR indicate Apple's long-anticipated smart glasses could be revealed at WWDC 2027, with a market release slated for later that year. This marks a potential shift from AR/VR headsets to more discreet eyewear.

J. MARCHAND·2 min read

Jul 30, 2026

Exterior view of an Apple store with visible signage.

News · Apple

Apple Delays Smart Glasses to WWDC 2027, Prioritizes Privacy

The tech giant is reportedly taking extra time to refine privacy features for its AI eyewear. This move follows significant public and legislative scrutiny of Meta's Ray-Ban smart glasses.

S. WHITMAN·2 min read

Jul 30, 2026

A pair of modern smart glasses with a camera lens visible.

Manufacturer News · Apple

Apple's Smart Glasses to Prioritize Privacy, Per Report

Anticipated to debut at WWDC next June, Apple's forthcoming smart glasses will reportedly lean heavily into user privacy. This strategy aims to differentiate the device in a market grappling with data security concerns.

C. LAURENT·2 min read

Jul 28, 2026

A pair of minimalist smart glasses with a subtle glow, potentially depicting an Apple concept.

Manufacturer News · Apple

Apple's AI Glasses: WWDC27 Debut Paves Way for Developer Ecosystem

A new report suggests Apple will unveil its long-anticipated AI smart glasses at next year's Worldwide Developers Conference, targeting a late 2027 consumer launch. This timing points to an early software development push, mimicking the Vision Pro strategy.

S. WHITMAN·2 min read

Jul 28, 2026

A pair of generic smart glasses, possibly resembling designs from Samsung or Google.

News · Apple

Apple's Smart Glasses: WWDC 2027 Launch Imperiled by Privacy Hurdles

Apple reportedly plans to unveil smart glasses at WWDC 2027, but significant privacy concerns have stalled development. The company is exploring aggressive safeguards, including camera removal or strict recording limitations, to protect its brand.

J. MARCHAND·2 min read

Jul 28, 2026

Manufacturer News · Apple

Apple Smart Glasses Delay: Privacy Concerns Drive Redesign, 2027 Launch Expected

Apple's highly anticipated entry into the smart glasses market faces a significant delay, reportedly driven by the company's commitment to user privacy. New hardware and software features are being explored to address potential public scrutiny.

W. CHEN·2 min read

Jul 27, 2026

A side view of Apple's Vision Pro headset.

News · Apple

Paul Meade Leaves Apple Vision Pro for OpenAI, Spearheads New Hardware Division

Apple's hardware VP, who led Vision Pro and smart glasses development, is reportedly moving to OpenAI to establish its in-house hardware division. This development marks a significant shift for both tech giants.

M. BELL·2 min read

Jun 27, 2026

Screenshot of the Amplium app interface on Apple Vision Pro, showing various immersive video thumbnails.

Apps & Use Cases · Apple

Amplium Boosts Immersive Video Discovery for Apple Vision Pro

A new platform, Amplium, aims to centralize and showcase a diverse range of immersive video content on the Apple Vision Pro. It addresses the growing challenge of discoverability for spatial media creators.

M. BELL·2 min read

Jun 13, 2026

Manufacturer News · Apple

visionOS 27 Sets Stage for Apple Smart Glasses, Elevates Siri AI

Apple's latest visionOS 27 update introduces critical features, including an enhanced Siri AI, that strategically position the platform for upcoming AI-enabled and mixed-reality smart glasses, moving beyond the Vision Pro headset.

M. BELL·2 min read

Jun 11, 2026

Concept image showing various Apple smart glasses or AR headset designs

Manufacturer News · Apple

Apple Axes Vision Pro Successors, Prioritizes Smart Glasses Over High-End XR

Incoming Apple CEO John Ternus is reportedly consolidating the company's XR efforts, canceling future Vision Pro models to prioritize two distinct smart glasses projects. The shift signals a renewed focus on mass-market wearables.

M. BELL·2 min read

Jun 7, 2026

Low-angle view of an Apple Store entrance featuring Apple Vision Pro branding.

Analysis · Apple

Apple's Glasses Strategy: 2027 for AI, 2029 for Vision Pro Successor, Analyst Says

TF International Securities analyst Ming-Chi Kuo forecasts a split timeline for Apple's smart eyewear, projecting an AI-focused device next year and a redesigned Vision Pro successor by 2029.

S. WHITMAN·2 min read

Jun 6, 2026

News · Apple

Apple N50 Smart Glasses Delayed, Targeting Late 2027 Launch

Bloomberg's Mark Gurman reports another significant delay for Apple's long-rumored N50 smart glasses. Shipments are now not expected until late 2027, pushing retail availability into 2028.

W. CHEN·2 min read

Jun 1, 2026

News · Apple

Apple's N50: Focus Shifts to Minimalist Smart Glasses

Forget augmented reality: Apple is reportedly pivoting its wearable strategy towards minimalist smart glasses. Codenamed N50, these iPhone-companion frames will eschew display projection for discrete cameras and premium design, aiming for a 2027 launch.

S. WHITMAN·2 min read

May 31, 2026

Manufacturer News · Apple

Vision Pro Solidifies 3D Content Lead with Major Film Additions

Apple's spatial computer is quickly becoming the go-to platform for premium 3D theatrical experiences at home. The latest additions include blockbusters like "Avatar: Fire and Ash" and "The Super Mario Galaxy Movie."

M. BELL·2 min read

May 24, 2026

Real Madrid: The Weight of Greatness — Apple immersive documentary for Vision Pro

News · Apple

Apple Vision Pro Scores Big with Real Madrid Immersive Documentary

Announced May 22, 2026, 'Real Madrid: The Weight of Greatness' delivers unprecedented club access to Vision Pro users. This production demonstrates immersive video's potential to capture genuine atmosphere.

J. MARCHAND·2 min read

May 24, 2026

A conceptual, photorealistic close-up of a single white wireless earbud, styled like an Apple AirPod, with a small, dark camera lens integrated seamlessly into its outer shell.

Analysis · Apple

AirPods With Cameras Are Apple’s Real Meta-Killer, Not Vision Pro

Bloomberg reports camera-equipped AirPods are in final testing, gated only by the next-gen Siri. By embedding AI vision into a device people actually wear, Apple is about to detonate Meta's AI glasses lead from the flank.

J. MARCHAND·5 min read

May 8, 2026

Manufacturer News · Apple

Apple's AI Glasses: Gesture Control, No Display - A Strategic Simplicity Play

New intelligence suggests Apple's rumored AI smart glasses will prioritize advanced gesture controls and dual cameras, notably lacking an integrated display. This design choice signals a deliberate move towards a lightweight, less power-hungry device, directly positioning it.

J. MARCHAND·2 min read

May 7, 2026

News · Apple

Apple Reportedly Eyeing Late 2026 for Smart Glasses Debut, Focusing on AI and iPhone Integration

Apple is reportedly preparing to enter the smart glasses market by late 2026, aiming for a holiday season launch with a device focused on AI-driven features and seamless integration with the iPhone, rather than a full augmented reality experience.

B. EDITORS·4 min read

Apr 24, 2026

Analysis · Apple

Gurman: Apple's Glasses Strategy Targets Meta's AR Head Start

Bloomberg's Mark Gurman sheds light on Apple's long-term play in smart glasses, including a potential camera-equipped AirPods and an AI wearable. The strategy aims to disrupt Meta's early lead in the burgeoning AR space.

W. CHEN·2 min read

Apr 22, 2026

Manufacturer News · Apple

Apple Preps Four Smart Glasses Designs, Targeting 2027 Launch

Internal prototypes, code-named N50, suggest Apple's strategic move into AI-powered wearables. The designs appear to challenge Meta's current market position with diverse styles and deep iPhone integration.

W. CHEN·2 min read

Apr 21, 2026

Apple Vision Pro spatial computing headset

Analysis · Apple

Apple's Smart Glasses: A Glimpse into Four Potential Futures

New reports suggest Apple is meticulously developing multiple design prototypes for its anticipated smart glasses, signaling a strategic shift towards a more accessible, everyday wearable.

S. WHITMAN·2 min read

Apr 12, 2026

Apple App Store Awards 2025 graphic with various app icons

News · Apple

Apple's 2025 App Store Awards: Vision Pro Apps Claim the Spatial Crown

Apple honored 17 apps for innovation and cultural impact in its 2025 App Store Awards. Notably, Apple Vision Pro applications are emerging as key contenders for recognition.

S. WHITMAN·2 min read

Dec 4, 2025

Apple Vision Pro headset with a blue-ish glow, hinting at future AR concepts

News · Apple

Vision Air: Apple's Lighter, Cheaper AR Glasses Could Arrive by 2027

Supply chain analyst Ming-Chi Kuo forecasts a significantly lighter and more affordable Apple Vision Air hitting shelves in 2027. This follows previous predictions regarding a refreshed Vision Pro.

M. BELL·2 min read

Jul 2, 2025

Apple Vision Pro user magnifying a real-world object through passthrough lenses, illustrating new accessibility features.

News · Apple

Vision Pro's Next Leap: Enhanced Accessibility with On-Device AI

Apple is set to redefine accessibility on the Vision Pro, introducing advanced features leveraging on-device AI for users with low vision. These updates promise to magnify real-world views and offer 'Live Recognition' for environmental interpretation.

S. WHITMAN·2 min read

May 13, 2025

Workers in an Apple manufacturing facility in Austin, Texas.

News · Apple

Apple Pledges $500 Billion US Investment, Boosting Domestic Tech Production

Apple announces a significant US investment, deepening its presence in the domestic tech landscape. This commitment could quietly fuel the next generation of spatial computing hardware and AI innovation right where it's designed.

S. WHITMAN·2 min read

Feb 24, 2025

Apple Vision Pro user interface displaying virtual content anchored to real-world 3D objects

News · Apple

Vision Pro's Next Leap: visionOS 2 Unlocks 3D Object Tracking for Enhanced AR

Apple's visionOS 2 update elevates spatial computing by enabling app developers to integrate real-world 3D objects with digital content. This new capability was detailed in developer sessions following WWDC24.

M. BELL·2 min read

Jun 11, 2024