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Snap

Spectacles 5, AR Studio for developers. Based in USA.

Manufacturer News · Snap

Snap CEO Evan Spiegel Reiterates AR Glasses Vision: Computing for a Present Future

On the 'Great Company with Jamie Laing' podcast this week, Spiegel argued that Specs offer a more human alternative to smartphones, allowing users to remain engaged with their physical surroundings while accessing digital tools.

C. LAURENT·2 min read

Jul 12, 2026

Snap Specs augmented reality glasses viewed from an angle, showing the temple and front lens.

Manufacturer News · Snap

Snap Specs Open Preorders: $2195 AR Headset Targets Fall Release

Snap has officially unveiled Specs, its fully standalone augmented reality glasses, with preorders now open. The $2195 device is set to ship this fall in key markets.

S. WHITMAN·2 min read

Jun 19, 2026

Snap CEO Evan Spiegel wearing the company's new Specs, looking forward.

Manufacturer News · Snap

Snap's Spiegel Rebrands Specs: A 'See-Through Computer,' Not AI Glasses

Snap CEO Evan Spiegel positions the newly unveiled AR Specs as a unique 'see-through computer,' prioritizing privacy and parental controls. He aims to differentiate the device from other smart glasses.

C. LAURENT·2 min read

Jun 18, 2026

Front view of the new Snap SPECS standalone AR glasses, showing the TR90 polymer frame and clear lenses.

Manufacturer News · Snap

Snap's $2,195 Specs: The First True AR Glasses Are Finally Here

Snap just unveiled SPECS, a standalone AR device years ahead of its rivals. At $2,195, they aren't for everyone, but they are a landmark moment for post-smartphone computing.

B. EDITORS·4 min read

Jun 17, 2026

A silhouette of sleek, modern smart glasses, possibly Snap Spectacles, with subtle glowing elements indicating augmented reality features.

Manufacturer News · Snap

Snap Teases Next-Gen Spectacles Ahead of June 16th Reveal

Snap has hinted at the upcoming launch of its latest augmented reality glasses, codenamed 'Specs,' according to a report. The full unveiling is slated for tomorrow.

J. MARCHAND·2 min read

Jun 16, 2026

A pair of sleek, futuristic smart glasses, likely Snap's Spectacles AR glasses, shown from a slightly elevated side angle.

Manufacturer News · Snap

Snap's AR Spectacles: $2,500 Price Tag, Fall Launch Reported

A new report suggests Snap's long-awaited augmented reality Spectacles could hit the market this fall. However, the anticipated $2,500 price point positions them as a premium, niche device, significantly above current smart eyewear offerings.

M. BELL·2 min read

May 25, 2026

Snap Specs immersive AR glasses unveiled at AWE 2025

News · Snap

Snap Specs AR Glasses Reportedly Priced at $2500, Launching This Fall

Snap's true augmented reality glasses, codenamed Specs, are rumored for a fall release. Veteran tech journalist Alex Heath reports a targeted price point around $2500.

J. MARCHAND·2 min read

May 24, 2026

A group of people wearing smart glasses looking at a screen.

Manufacturer News · Snap

Snap's First Spectacles Developer Bootcamp: Shaping the Future of AR

Snap recently hosted its inaugural Spectacles Developer Bootcamp, bringing together 45 top developers in Santa Monica. The event provided an in-depth look at SnapOS, sparse mapping, and AI-native Lens development, fostering collaboration and technical advancement for the AR.

S. WHITMAN·2 min read

May 12, 2026

News · Snap

Snap's $3 Billion AR Glasses Bet Nears Consumer Launch

After 11 years and a Qualcomm partnership, Snap's Spectacles are finally headed to retail shelves in 2026.

B. EDITORS·4 min read

Apr 23, 2026

Snap Spectacles (Gen 5) smart glasses on a person's face

News · Snap

Snap's Reality Check: Layoffs, Not Specs, Define the Moment

Snap Inc. slashes 16% of its workforce, yet its dedicated AR glasses subsidiary, Specs Inc., appears insulated as it gears up for the next-gen Spectacles launch.

S. WHITMAN·2 min read

Apr 8, 2026

Hero image depicting Snap AR glasses and a keynote presentation slide from AWE 2025

News · Snap

Snap's Spatial Computing Bet: Specs Set for 2026 Launch

Snap Inc. has confirmed its highly anticipated augmented reality glasses, 'Specs,' are arriving in 2026. This marks a significant 11-year, multi-billion dollar investment finally delivering a new era of digital interaction to consumers.

S. WHITMAN·2 min read

Jun 10, 2025