Guides · Brand

Snap

Spectacles 5, AR Studio for developers. Based in USA.

Manufacturer News · Snap

Snap's AR Spectacles: $2,500 Price Tag, Fall Launch Reported

A new report suggests Snap's long-awaited augmented reality Spectacles could hit the market this fall. However, the anticipated $2,500 price point positions them as a premium, niche device, significantly above current smart eyewear offerings.

M. BELL·2 min read

May 25, 2026

Snap Specs immersive AR glasses unveiled at AWE 2025

News · Snap

Snap Specs AR Glasses Reportedly Priced at $2500, Launching This Fall

Snap's true augmented reality glasses, codenamed Specs, are rumored for a fall release. Veteran tech journalist Alex Heath reports a targeted price point around $2500.

J. MARCHAND·2 min read

May 24, 2026

A group of people wearing smart glasses looking at a screen.

Manufacturer News · Snap

Snap's First Spectacles Developer Bootcamp: Shaping the Future of AR

Snap recently hosted its inaugural Spectacles Developer Bootcamp, bringing together 45 top developers in Santa Monica. The event provided an in-depth look at SnapOS, sparse mapping, and AI-native Lens development, fostering collaboration and technical advancement for the AR.

S. WHITMAN·2 min read

May 12, 2026

News · Snap

Snap's $3 Billion AR Glasses Bet Nears Consumer Launch

After 11 years and a Qualcomm partnership, Snap's Spectacles are finally headed to retail shelves in 2026.

B. EDITORS·4 min read

Apr 23, 2026

Snap Spectacles (Gen 5) smart glasses on a person's face

News · Snap

Snap's Reality Check: Layoffs, Not Specs, Define the Moment

Snap Inc. slashes 16% of its workforce, yet its dedicated AR glasses subsidiary, Specs Inc., appears insulated as it gears up for the next-gen Spectacles launch.

S. WHITMAN·2 min read

Apr 8, 2026

Hero image depicting Snap AR glasses and a keynote presentation slide from AWE 2025

News · Snap

Snap's Spatial Computing Bet: Specs Set for 2026 Launch

Snap Inc. has confirmed its highly anticipated augmented reality glasses, 'Specs,' are arriving in 2026. This marks a significant 11-year, multi-billion dollar investment finally delivering a new era of digital interaction to consumers.

S. WHITMAN·2 min read

Jun 10, 2025