X by XReal a01+ Sets New Standard for Budget AR Glasses at $299

XReal is making a decisive move into the budget AR market with its new X by XReal a01+ smart glasses. Announced July 10, 2026, this device, priced at a compelling $299, aims to capture a wider audience by prioritizing core features over high-end complexities. PCMAG positions the a01+ as the new benchmark for affordable augmented reality eyewear, specifically commending its picture quality as the best in its class.

The a01+ distinguishes itself with an understated design, resembling conventional sunglasses with blue mirrored lenses. This discreet aesthetic is a notable departure from some bulkier competitors, offering a more casual appearance. Users can further customize the look through interchangeable front plates, allowing for quick style changes.

Despite its budget focus, the a01+ doesn't compromise on display performance. PCMAG highlights its dramatically higher peak brightness and more vibrant colors compared to previous entry-level models. With a 1080p resolution and a 50-degree field of view, the prism display glasses offer a clear and expansive visual experience. While it foregoes advanced features like built-in head tracking or dimmable lenses, opting for a wired connection and basic button controls, its performance at this price point is impressive. PCMAG specifically contrasts it with the RayNeo Air 4 Pro, noting the a01+'s brighter display and wider field of view.

Our take: XReal's strategy with the X by XReal sub-brand and the a01+ is clear: democratize AR by delivering essential features at an aggressive price. By focusing on display quality and comfort, they are targeting mainstream adoption, which is crucial for the overall growth of the smart glasses market. This move sets a high bar for competitors aiming for the entry-level segment, pushing for better experiences without the premium cost.