Xiaomi Undercuts Meta with Sub-€250 Smart Audio Glasses

On August 7, 2026, Xiaomi officially unveiled its Mijia Smart Audio Glasses, priced at a competitive €234.40. This new offering positions Xiaomi as a value-driven alternative to the Ray-Ban Meta series, emphasizing audio connectivity and voice control.

Consumers have shown increasing interest in hands-free functionality, such as listening to music, making calls, or dictating messages without needing to access their phone, Le Figaro reports. Xiaomi's Mijia Smart Audio Glasses aim to meet this demand, providing these core connected experiences at an accessible price point.

Le Figaro notes the Mijia Smart Audio Glasses are available for purchase via Amazon for €234.40, a price point that includes free shipping and a 30-day return window.

Our take: Xiaomi's entry into the smart glasses market with an audio-first, sub-€250 device is a smart play. While products like Ray-Ban Meta focus on integrated cameras and social sharing, Xiaomi is targeting a broader audience simply seeking convenient, hands-free audio. This strategy could democratize smart eyewear, making everyday features like discreet calls and music accessible without the privacy concerns or higher price tag associated with camera-equipped models.