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Manufacturer News · Xiaomi

Xiaomi Debuts Audio Smart Glasses, Targets Ray-Ban Meta Market

On August 17, 2026, Xiaomi officially launched its Mijia Smart Audio Glasses, entering the competitive smart eyewear market. These new glasses prioritize an immersive audio experience, setting them apart from camera-focused rivals like the Ray-Ban Meta.

J. MARCHAND· French correspondent·August 17, 2026·2 min read
Xiaomi Mijia Smart Audio Glasses, front view

Photo: Xiaomi

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On August 17, 2026, Xiaomi officially unveiled its Mijia Smart Audio Glasses, marking the tech giant's entry into the burgeoning smart eyewear sector. These new glasses are positioned as an audio-first device, aiming to deliver an enhanced sound experience without isolating users from their surroundings. Le Figaro reports the Xiaomi Mijia Smart Audio Glasses are available now on Amazon for 234.54 euros, a price point that includes free shipping and a 30-day return policy.

The smart glasses market is rapidly evolving beyond niche appeal, as devices increasingly integrate into daily life by offering hands-free and ear-free interaction. Features like music playback, call handling, and voice assistant access are becoming standard, all contained within a conventional eyewear form factor. Le Figaro highlights Xiaomi's typical market strategy, noting the company's penchant for entering segments dominated by established players and offering aggressive value propositions. This positions the Mijia Smart Audio Glasses as a direct challenger to camera-equipped models like the Ray-Ban Meta Smart Glasses, which currently lead consumer awareness in the space.

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Our take: Xiaomi's entry with an audio-centric model underscores a critical market segmentation. While Meta and others push visual capture, a solid, integrated audio solution at a competitive price could resonate with users seeking utility without the social implications of overt cameras. The 234.54 euro price point is aggressive, potentially disrupting the mid-range smart glasses segment if audio quality holds up.

Source: Le Figaro ↗

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