News · Meta
Meta and EssilorLuxottica launch Meta Glasses: three own-brand frames from $299, still top-shelf
Meta and EssilorLuxottica (the Ray-Ban and Oakley parent) are extending their partnership with a Meta-branded line: Adventurer, Fury and a Kylie Jenner-designed Meta Glasses by Kylie. Same eyewear pedigree, new price floor at $299, and Meta AI powered by Muse Spark from day one.
Meta is not walking away from Ray-Ban. In a joint announcement from the Meta Newsroom, Meta and EssilorLuxottica - the eyewear giant that owns Ray-Ban, Oakley, Persol and Oliver Peoples - unveiled Meta Glasses, a new Meta-branded line that extends, rather than replaces, their multi-year partnership. Ray-Ban Meta and Oakley Meta remain on sale; Meta Glasses simply add a first-party family built on the same industrial and optical know-how.
The lineup launches with three frame shapes and 26 style combinations, starting at $299.
Meta Adventurer, a clean rectangular silhouette that anchors the collection at $299 (Photo: Meta). It ships in Standard and Large fits, with a wide catalogue of colors and lens options and prescription support.
Meta Fury, a bolder squared front for buyers who want a statement frame rather than a discreet AI wearable (Photo: Meta). Available with solid, clear and photochromic Transitions lenses.
Video: Meta on YouTube
Meta Glasses by Kylie, an elongated slim oval co-designed with Kylie Jenner, complete with a discreet rhinestone accent and a foldable case featuring a built-in mirror (Photo: Meta).
On the hardware side the family keeps the recipe that made Ray-Ban Meta the best-selling AI glasses in the world: open-ear speakers, a multi-mic array with wind-noise reduction, hands-free photo and video capture, a dedicated Meta AI action button, three-way adjustable nose pads, over 8 hours of battery life, and a foldable charging case adding up to 40 hours on the go.
The headline software news is Muse Spark, the first model out of Meta Superintelligence Labs. Meta Glasses are the first AI glasses to ship with Meta AI powered by Muse Spark on day one; the same upgrade is now rolling out to Ray-Ban Meta and Oakley Meta in the US and Canada. Meta is also adding dynamic photo, pedestrian navigation for display-less glasses, and 14 new live-translation languages including Japanese, Mandarin, Hindi and Korean.
Meta Glasses are on sale today in several countries via Meta.com, Best Buy, Amazon, Lenscrafters, Sunglasses Hut, Meta Lab retail spaces and other select retailers.
Our take: the framing matters. This is not Meta divorcing Ray-Ban - it is Meta and the world's largest eyewear group doubling down together, opening a lower price of entry ($299 vs the $379 Ray-Ban Meta baseline) and a celebrity fashion play with Kylie Jenner, while keeping the Ray-Ban and Oakley co-brands intact. In other words, the pedigree behind these frames is still very much top-shelf.
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