Huawei Enters AI Glasses Arena, Challenges Meta and Domestic Rivals

On April 20, 2026, Huawei officially launched its inaugural AI-powered smart glasses. This marks a significant re-entry for the Shenzhen-based tech giant into advanced smart eyewear, squaring off against established players such as Meta, and domestic competitors including Alibaba Group Holding and Rokid.

The new Huawei AI glasses retail from 2,499 yuan (US$367) and weigh a mere 35.5 grams. Key features include voice interaction and integrated payment capabilities. Powered by Huawei’s proprietary eyewear-specific chip, the glasses offer first-person view live streaming and video calls. He Gang, CEO of Huawei's consumer business, highlights multimodal AI functions such as calorie estimation and QR code payments.

This release represents an aggressive pivot for Huawei's smart eyewear product line, which previously focused on more basic functionalities like translation. As South China Morning Post reports, Huawei joins a growing list of tech giants investing heavily in AI glasses, aiming to challenge Meta's successful Ray-Ban Meta and Oakley Meta lines, alongside offerings from other Chinese firms like Xiaomi.

Our take: Huawei's entry into the AI glasses space with a dedicated chipset and advanced multimodal AI suggests a serious long-term commitment. Their pricing strategy positions them competitively, and the inclusion of first-person live streaming and video calls directly targets content creators and social media early adopters. This is not just a refreshed product; it's a strategic move to capture market share in a segment poised for significant growth, particularly within China. The reported 35-fold surge in Chinese smart eyewear shipments in 2025 (according to South China Morning Post) underscores the immense potential Huawei is aiming to tap into.