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News · Meta

Meta Smart Glasses Embed Covert Facial Recognition Code

On June 5, 2026, reports revealed Meta has embedded dormant facial recognition technology, internally known as 'NameTag,' into its smart glasses companion app, sparking renewed privacy concerns.

S. WHITMAN· American correspondent·June 7, 2026·2 min read
Mark Zuckerberg wearing Meta Ray-Ban smart glasses at a Meta event.

Image: New York Post

Rights & takedowns

On June 5, 2026, reports surfaced indicating Meta has covertly embedded facial recognition code into the companion app for its smart glasses. This discovery, initially reported by Wired, reveals a dormant 'NameTag' feature capable of identifying individuals captured by the eyewear's camera.

The unactivated technology, integrated discreetly over several app updates this year, is present in an AI companion app downloaded by millions of users. Wired's analysis of the software suggests 'NameTag' could turn captured faces into unique biometric 'faceprints,' checking them against stored data on a user's phone and even indexing new encounters.

Meta Vice President of Communications Andy Stone has stated that customers cannot currently activate this facial recognition feature. However, the revelation reignites privacy debates surrounding Meta's smart glasses, which have previously drawn criticism for enabling discreet recording and sharing of individuals without their explicit consent, as the New York Post noted.

Our take: The presence of this unannounced facial recognition capability, even if inactive, highlights a persistent tension between technological advancement and user privacy in the smart glasses sector. While companies like Meta often develop features proactively, silently deploying such sensitive code into a widely-used app demonstrates a questionable approach to transparency. Moving forward, the industry must prioritize clear communication and robust opt-in controls for biometric features, rather than embedding them without public disclosure.

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