Ray-Ban Meta Glasses Power Doja Cat's 'Tour Ma Vie' Documentary

This week, Meta unveiled 'MA VIE WORLD TOUR,' a new documentary short featuring GRAMMY-winning artist Doja Cat, filmed predominantly on Ray-Ban Meta smart glasses. The 12-minute film offers an immersive, point-of-view experience of her recent European tour, premiering October 23 on Doja Cat’s YouTube channel, as announced by Meta Blog (www.meta.com).

Directed by Quinn Whitney Wilson, known for her work on *Jean-Michel Basquiat* and *Lizzo: Juice*, the documentary provides intimate glimpses into Doja Cat's touring life. According to Meta Blog (www.meta.com), the unique approach of filming through the artist's and her crew's eyewear gives viewers unparalleled access, showcasing moments from pre-show preparations backstage to performances in front of crowds, glam sessions, and travel between shows across seven countries.

To coincide with the documentary's release, Meta Lab LA is hosting a special takeover from Saturday, October 17, through Sunday, October 25. Fans can view Doja Cat's stage outfits and custom Ray-Ban Meta glasses worn during the tour, which were used to film the documentary, Meta Blog (www.meta.com) states. The event also ties into Doja Cat's birthday on October 21 and her Los Angeles concert on October 22.

Attendees at the Meta Lab LA event can demo Ray-Ban Meta glasses, including the Gen 3 Zena and Aviator frames. These models served as the basis for Doja Cat's custom stage eyewear during her North American tour. As an incentive, Meta Blog (www.meta.com) reports that purchasing Ray-Ban Meta glasses during the event will make customers eligible for limited-edition Doja Cat collectibles, such as branded lens cloths and custom case engravings, while supplies last.

Our take: This collaboration with Doja Cat represents a smart move by Meta to position Ray-Ban Meta glasses as a tool for creative content capture and a lifestyle accessory. High-profile artist endorsements and unique fan experiences are crucial for mainstream adoption, moving smart glasses beyond niche tech into pop culture. The POV filming style is a natural fit for smart eyewear's capabilities, demonstrating a compelling use case for personal, immersive storytelling.