Meta Smart Glasses Usage Triples, Company Calls It 'Fastest Growing' Category

On June 11, 2026, Meta announced a significant milestone for its smart glasses portfolio: daily usage has tripled year-over-year. Speaking to investors during the Q1 2026 earnings call, Mark Zuckerberg reportedly declared the category 'one of the fastest growing categories of consumer electronics ever,' as noted by UploadVR.

This surge in engagement follows strong sales performance. UploadVR reports that Meta's fashion, branding, and hardware partner, EssilorLuxottica, previously disclosed 7 million units of Ray-Ban Meta and Oakley Meta glasses were sold in 2025. According to EssilorLuxottica, these devices have become the 'dominant driver' of its wholesale growth.

The growth trajectory is prompting production considerations. Earlier this year, Bloomberg reported that Meta and EssilorLuxottica were discussing plans to potentially double or even triple smart glasses production capacity, though it remains unclear if these increases have been implemented.

Our take: These usage and sales figures, if sustained, suggest Meta is building significant traction in the smart eyewear market. The tripling of daily engagement is particularly compelling, indicating these devices are moving beyond novelty purchases to genuine utility for a growing user base. While specific active user counts are not yet public, the trajectory points to Meta's long-term bet on AR eyewear gaining tangible momentum.