Market Tracker

Smart glasses sales · 2024 → 1970

Half-year shipment estimates by brand since 2024, compiled from public Counterpoint, IDC and Wellsenn XR research. We refresh this tracker every Friday and adjust figures whenever a vendor or research firm publishes new disclosures.

Last updated: August 28, 2026 · Refresh cadence: every Friday.

Total market

By brand

Brand	H1 2024	H2 2024	H1 2025	H2 2025	H1 2026	H2 2026 (p)
Meta (Ray-Ban / Oakley)	700K	1,200K	1,700K	3,330K	4,970K	6,600K
Other (Snap, Solos, Even, Vuzix, Brilliant, INMO, Halliday…)	150K	100K	130K	200K	1,160K	1,660K
Rokid	60K	90K	110K	140K	120K	170K
TCL RayNeo	30K	60K	100K	140K	300K	420K
Viture	40K	70K	90K	120K	80K	110K
XREAL	120K	180K	200K	240K	220K	280K
Xiaomi	-	-	80K	160K	280K	380K
Alibaba (Quark)	-	-	-	-	70K	180K
All brands (total)	1,100K	1,700K	2,310K	4,060K	7,200K	9,800K

H2 2026 (p)

H2 2026 predictions

Dotted lines and the shaded column below are our own projection, not shipped data. We model roughly 9.8 million units in H2 2026 (+36% vs H1 2026), which would close the year near 17 million units, more than double 2025.

What drives the number

Meta stays the engine: about 6.6 million units, helped by the own-brand line launched with EssilorLuxottica and the paid AI tier pushing hardware refreshes.
September is the swing factor: Snap Specs at $2,195 and Samsung Galaxy Glasses add prestige volume but ship in small numbers this half.
China scales on price: RayNeo, Xiaomi and Alibaba's Quark push sub-$300 AI glasses hard into Q4 promotions.
Display-first brands (XREAL, Viture, Rokid) grow slower than the camera-and-audio category, which now sets the market's pace.

Downside risk: display supply for waveguides and any regulatory pushback on camera glasses. Upside risk: a faster than expected Snap and Samsung ramp, plus new Chinese entrants at the $18 to $99 floor.

Methodology & sources

Numbers in thousands of units shipped (sell-in to channel). All figures are public estimates: manufacturers do not disclose unit volumes individually. Where Counterpoint/IDC report market share or YoY growth only, we triangulate against the published global total. Refreshed every Friday.

Source citations

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