Market Tracker
Smart glasses sales · 2024 → 1970
Half-year shipment estimates by brand since 2024, compiled from public Counterpoint, IDC and Wellsenn XR research. We refresh this tracker every Friday and adjust figures whenever a vendor or research firm publishes new disclosures.
Last updated: July 10, 2026 · Refresh cadence: every Friday.
Total market
By brand
| Brand | H1 2024 | H2 2024 | H1 2025 | H2 2025 | H1 2026 |
|---|---|---|---|---|---|
| Meta (Ray-Ban / Oakley) | 700K | 1,200K | 1,700K | 3,330K | 4,800K |
| Other (Snap, Solos, Even, Vuzix, Brilliant, INMO, Halliday…) | 150K | 100K | 130K | 200K | 320K |
| Rokid | 60K | 90K | 110K | 140K | 200K |
| TCL RayNeo | 30K | 60K | 100K | 140K | 350K |
| Viture | 40K | 70K | 90K | 120K | 300K |
| XREAL | 120K | 180K | 200K | 240K | 280K |
| Xiaomi | — | — | 80K | 160K | 250K |
| All brands (total) | 1,100K | 1,700K | 2,310K | 4,060K | 6,500K |
Methodology & sources
Numbers in thousands of units shipped (sell-in to channel). All figures are public estimates — manufacturers do not disclose unit volumes individually. Where Counterpoint/IDC report market share or YoY growth only, we triangulate against the published global total. Refreshed every Friday.
Source citations
- Counterpoint Research
- Smart Glasses Daily compilation
- IDC China
- Counterpoint Research
- Wellsenn XR
- Wellsenn XR / company disclosures
- Counterpoint Research
- Wellsenn XR