BEYOND Expo 2025: Rokid Targets Lightweight AI with New AR Glasses

The 5th BEYOND Expo, a key innovation platform in Asia, wrapped up earlier this year, highlighting future-forward products. Among the recognized innovators was Rokid, whose latest AR glasses received the prestigious "BEYOND BEST CHOICE" award, signaling their impact on the lightweight AI wearable sector.

BEYOND Expo 2025 served as a significant hub for global tech exchange, drawing over a thousand exhibitors and tens of thousands of attendees. The event hosted numerous summits covering diverse topics from AI and health innovation to clean energy and finance.

Rokid’s presence at the expo focused on a sleek, new AR glasses model. The device garnered considerable interest due to its minimalist design, robust translation features, and versatility across various use cases.

Adhering to a philosophy of "making technology invisible," Rokid engineered these smart glasses for seamless integration into daily life. Weighing a mere 49 grams, the headset promises an imperceptible wearing experience, blending advanced tech with ergonomic design.

Despite its compact size, the new Rokid offering packs substantial hardware. It features a 12-megapixel AI-powered camera, capable of both high-definition video capture and precise object recognition.

A standout feature is the real-time captioning, designed to dissolve language barriers in both professional and casual settings. Speech is instantly converted to text, displayed directly in the user's field of view, facilitating effortless cross-cultural communication.

Visibility under challenging lighting conditions is also addressed, thanks to an ekran delivering 1000 nits of brightness. This ensures on-screen content remains clear and readable even in direct sunlight, a common challenge for AR devices.